Key Information
We are looking for a Marketing Manager to lead marketing activities across the DACH region, with a focus on Austria and Switzerland for local market initiatives.
The ideal candidate will have experience in market analysis, product launches, social media marketing, and campaign execution. The role requires both strategic thinking and hands-on execution to drive brand visibility and business growth.
Job Description
• Conduct market research and analyze local user profiles, market trends, and competitor activity.
• Develop localized product positioning and marketing strategies to support business objectives.
• Lead go-to-market (GTM) planning and execution for new products in Austria.
• Manage marketing channels, including printed materials, trade shows, dealer events, and other promotional activities.
• Coordinate with influencers/KOLs and manage media relationships.
• Plan and execute seasonal promotions, special campaigns, and key marketing events.
• Develop and execute social media strategies and content for the entire DACH region.
• Enhance brand visibility and engagement across social platforms.
• Review marketing activities and prepare structured reports with actionable insights.
Your profile
• Experienced in Marketing, Brand Management, or Product Marketing, preferably in consumer products or outdoor/hunting categories.
• Skilled in managing multi-channel marketing campaigns and product launches.
• Experienced in social media marketing, content creation, and community engagement.
• Analytical and able to interpret data to generate actionable insights.
• Fluent in English and German; additional other regional language skills are a plus.
• Proactive, self-driven, and able to manage multiple projects simultaneously.
• Skilled in MS Office and familiar with marketing tools and platforms.
• Willing to travel occasionally within the DACH region for events and campaigns.
About us
Hikvision is the world's largest supplier of security solutions. Hikvision is committed to serving various industries through its cutting-edge technologies of machine perception, artificial intelligence, and big data, leading the future of AIoT:
- Through comprehensive machine perception technologies, we aim to help people better connect with the world around them;
- With a wealth of intelligent products, we strive to identify diverse demands by delivering intelligence at your fingertips;
- Through innovative AIoT applications, we are dedicated to empowering every individual to enjoy a better future by building an intelligent world that is more convenient, efficient and secure.
